A 360-Degree View of the Shopper: Part 2 – In-Store Marketing
In-store merchandising is soaring as retailers and suppliers strive to offer value to shoppers. The increase is being accelerated by the trend towards self-treatment in health and personal care.

Proven Strategies for Winning Shoppers in New Categories - Part 2 of 2
It takes a deft understanding of shopper needs, brand loyalty and price/promotional responsiveness to win bigger baskets again and again. See part 2 of this series for more winning strategies...

Creating a Unified View of the Customer
In-store, online, via catalog or mobile -- customers draw on all touch points to formulate an image of a retailer. But can retailers say the same about their view of multi-channel customers?

Driving Replenishment with Behavioral Retargeting
Email behavioral retargeting strategies are all about relevancy; the all-important attribute that turns one-hit customers into loyal fans.

The Role of Pet as a Center Store Anchor
Pet Care is typically one of only a few full-aisle categories in supermarkets -- suggesting grocers are fully capitalizing on the category's drawing power with valuable pet owners. Or are they?

Going Beyond In-Stock Positions with 'Endless Aisles'
The recession taught retailers tough lessons about maintaining a proper balance of in-stock inventory. But, with leaner assortments, how can chains keep customers happy? See this Tip...

Part 3: Building Measurement Models
In marketing campaigns, not all consumer touch points are created equal. Seeing how each step succeeds in moving the shopper along the Path to Purchase requires a new look at your metrics.

Tapping into Consumer Peer Influence - Scientifically
While the potential seems enormous, few retailers are able to put peer advocacy to use in a repeatable and measurable fashion. Learn four key principles that marketers need to employ to achieve impressive ROI.

The Shift Toward Customer-Focused Assortments
Once geared toward "super variety" schemes, today's assortment managers are looking to balance variety with optimized space productivity. See three trends driving advanced practices.