Part 1: Mapping the Information 'Buy Way'
In addition to the purchase, a complete shopping experience includes pre-shop and post-shop. Marketers looking to have influence need to consider the 'Path to Purchase' holistically.

A Timeline of Product Innovation
P&G's track record of successful new product introductions is based on Joint Value Creation through a combination of consumer insights, product development and supply chain innovation.

Putting Shopper Marketing to Work to 'Stamp Out Hunger(TM)'
Shopper marketing is about connecting with consumers. In the case of the Stamp Out Hunger(TM) program, shoppers can, in turn, make connections to those in need within their communities.

Marketing Mix Modeling - Guiding Organizational Change
Realizing the substantial benefits of marketing mix modeling (MMM) usually means overcoming organizational and technical hurdles. See four typical challenges and how to overcome them.

Achieving INSIGHT-DRIVEN Inventory Management
In the past, the benefits of inventory management were "siloed" within the supply chain. Today's retailers are realizing that inventory planning in a vacuum is no longer an option.

Interview with Dr. Stephen R. Covey: Liberating Human Potential at Retail
At the upcoming FMI 2010 event, highly acclaimed author Dr. Stephen R. Covey will present a general session on Leadership in the 21st Century. See a preview in this exclusive interview...

New Capabilities for Supporting Trade Effectiveness - Part 2: The Shopper Dimension
The second principle in achieving trade effectiveness is to model raw shopper-centric data up front and weave it into the fabric of how pricing and promotion decisions are made.

Recessionary Tactics: The Importance of Brand Loyalty in Pet Care
Many categories are seeing a pronounced shift to private label buying in this economic downturn, but Pet Care is not one of them. Why are Pet Care customers so loyal to their brands?

Part 2: AMR Research - Three insights for better trade spending.
Results from recent AMR Research studies on trade spending have led them to recommend that CPG companies reconsider high-cost special events promotions. See why...

Turbulent Times, Reexamined - Actual Behavior vs. Expectations
In spring of 2008, 47,000 Nielsen Homescan households predicted how they'd shop if things got worse. See how shoppers' actual behavior compared to expectations.