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Mark Johnson
President and CEO
Loyalty 360

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Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. Mark's idea for Loyalty Expo and Loyalty 360 was to improve the efficacy, efficiency and dissemination of information in the loyalty marketplace, and to provide a best-practices forum for users (merchants, banks, restaurants, brands and entertainment companies) and loyalty providers/ consultants to engage and share in an open forum.

Mark received his start in loyalty program design while at Fifth Third Bank in Cincinnati, Ohio. He developed Fifth Third Bank's open (merchant-based gift card) and closed (MasterCard) systemstored value programs (Premiere Issue).

Mark then worked as vice president of product development at Stored Value Systems (SVS). Through his sales effort, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty, and was responsible for the recommendation to acquire the assets of Datamark technologies and their loyalty processing clients.

At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources (who acquired the company).

Mark has his undergraduate degree in mass communications (media management) from Miami University, a M.B.A. in business (finance and real estate) from the University of Cincinnati and is working on his second M.B.A. (business information - statistics) from Xavier University.

Mark is married to his wonderful wife, Margie, and has three amazing daughters - Lucia, Alexandra and McKenna - who are all Denver Broncos fans.

 
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