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Kai Clarke's RetailWire Blog
September 2, 2010
No. 3-D is not HD. They are 2 entirely different market segments, and 3-D is clearly not ready for the mass market, without or with glasses. This is just a spin on TV technology that is without merit. The 3-D technology is a solution looking for a ...
August 30, 2010
Product, Price, Promotion and Place. Carrefour still does not understand the dynamic with their consumer and keep forgetting the important role that customer service plays. It is not the store that brings the consumer back, but the broad product selection at the right prices that appeals to the ...
August 30, 2010
These are really flawed examples since they include large incentives in promotions, in return for asking consumers to do something. Privacy issues quickly become secondary when we are considering 25% off GAP promotions. This makes other claims just as suspect and throws any conclusions which this research extrapolates ...
August 27, 2010
This is all about promotion, marketing and advertising of the Best Buy brand. Naming rights are only one of many ways to do this. Their efficiency at delivering increased Top-of-Mind awareness, is very questionable and the costs to do this--especially during these cost sensitive days--is very difficult. ...
August 25, 2010
Costco is in the consumer shopping business and so are malls. Everything else simply reflects preconceived notions about what should be instead of what is the best way for today's consumer. As we quickly discard these preconceptions, we will rapidly discover that pure value, heightened customer service and no out ...
August 16, 2010
This man's behavior is rude, crude and unacceptable. The airline industry is a service industry. It is flight attendants like this man that should never have a job with any airline. They do not respect their customers and have no respect for their job or their employers. ...
August 13, 2010
Lies, damn lies and statistics. These numbers do not make sense, and the sampling method is very suspect, at best. Common sense belies these numbers, since we know that people shop online because they want to save, not so that they can purchase product at full price. ...
August 11, 2010
This is a poor survey. It is UK based which really does not apply here to the USA market. I cannot remember the last time I saw people leaving a checkout because it "took too long." Furthermore, our checklanes and technologies that are used, as well as the ...
August 10, 2010
Boring! Standardized signs and messages destroy the value of unique branding and marketing! Consumers look for shelf talkers that point out value and savings! SV is moving down the wrong path with their standardization...change involves being different, not the same.......
August 9, 2010
Adapt or perish! This is no longer a brick and mortar world for books, plus books themselves are declining in readership. This is a model-changing requirement that B&N needs to survive. Bigger is not better here. The poor performing stores need to be shuttered and sold-off. ...
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