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Richard Seesel's RetailWire Blog
September 3, 2010
Nothing wrong with expanding your customer base, but not at the expense of your existing -- and potentially most profitable -- customers. As other panelists point out, investment in CRM is still relatively modest despite its proven benefits: understanding the shopping patterns of "best customers," and catering to their needs ...
August 31, 2010
Given Walmart's expertise in supply chain management, it's essential that they put this skill to good use micro-managing assortments by store. Making this work requires great logistical execution (by both Walmart and its vendors), adept use of its data warehouse, flexible planogramming and above all a committed culture. Target has ...
August 30, 2010
As long as consumers are more willing to indicate their location on their GPS-enabled smart phones--and less wary of the privacy implications--it will pay for retailers to take advantage of the trend and the technology. There is a great opportunity to reach the ultimate target market--consumers who are already in ...
August 27, 2010
Some of the new digital apps finding their way into stores will genuinely enhance and "modernize" the shopping experience, while others are merely "fluff" and visual clutter. The sort of technology discussed recently in which Nordstrom can tie its store and website inventories together seamlessly is a great example of ...
August 25, 2010
Mall developers are smart to think outside the box by finding new tenants like Costco and Target. The traditional regional mall of twenty years ago--Sears, Penney and two department stores as anchors--simply isn't a viable model anymore. There isn't any doubt that big box retailers can be a significant traffic ...
August 24, 2010
As the parent of two college students and a recent grad, I can certainly see the merits of innovative business models designed to drive down the exorbitant cost of new textbooks. And as a college-level instructor, I also encourage my students to find cost-effective ways to study the textbook that ...
August 23, 2010
I see three things that differentiate TJ's from the competition:1. Distinctive product development instead of "me-too" merchandise;2. A consistent focus on value;3. A disciplined approach to assortment planning.The relatively small size of most Trader Joe's stores forces the chain to make sure that every product carries its weight. And the ...
August 19, 2010
There is no doubt that the recession (and years of retail consolidation preceding it) have thinned the ranks of weak retailers, leaving fewer but financially stronger survivors. And there is also clear evidence that the remaining retailers are focused on new strategies to appeal to consumers, such as social networking ...
August 17, 2010
It's hard to agree with board member Arthur Martinez after looking at the succession of losing quarters, and the deflation in Liz's stock price. While I agree that the exclusive with JCPenney is the best way to salvage the original Liz Claiborne brand, it will be a challenge for JCP ...
August 16, 2010
I found the public treatment of Steven Slater as a hero to be puzzling: After all, if most of us were passengers on that airplane, we would not have appreciated the sort of erratic behavior that led to his dramatic exit. Granted, those employed in the service industry deal with ...
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