|
||||||||
|
||||||||||||||||||
![[RSS Feed]](/images/rss_btn.gif)
Sandy Miller's RetailWire Blog
July 19, 2010
All shoppers benefit from interesting, informative Reasons To Buy messaging. The question I have is "Why is this vital point being ignored?"...
July 19, 2010
The great opportunity stores have is presenting clear, convincing, and interesting, informative Reasons to Buy (RTB) in a physical format that has a presence throughout the store. The store is the most important media platform which few retailers are effectively using to sell more products. And when shoppers ...
July 15, 2010
Innovation ultimately means developing and implementing "Reason-to-Buy" messages in stores, which increase sales. And retailers should take the lead rather than giving up their space in stores--when and where shoppers make buying decisions--to CPGs and other suppliers. And this is not enough.The store shelves and perimeter must be ...
June 30, 2010
The issue will rapidly become a legal issue. Many, maybe most people are concerned about privacy. If 1% were pleased and 18% neutral, then 81% were not happy. Maybe it will be more effective and ethical to focus on reasons to buy....
June 23, 2010
I don't want to be disrespectful he says, being a bit disrespectful. The core asset and investment JCP and other retailers have is their stores. Their first and top opportunity is making their stores into becoming a Direct Selling Media and digital should be a key and growing ...
June 10, 2010
Wegmans, as usual, is right on target. As you see me frequently emphasizing, this provides strong Reasons to Buy(TM)....
June 10, 2010
This is an excellent concept. But the devil will be in the execution. Main Street must provide the broad and competitively priced merchandise selection and emphasize products and lines not carried by Walmart....
June 10, 2010
CPGs should sell to any resellers who can promptly pay their bills. One thing that would serve Costco and CPGs is a very active, in depth, product brand program. Retailers provide their suppliers/manufacturers with the place to sell their products and the shoppers to buy it. A ...
June 4, 2010
There are issues with programs such as these.1) It seems to deny the retailer provides true EDLP pricing.2) The cost of operating the program may be higher than expected.3) Does 5% get shoppers really turned on?...
June 2, 2010
Carefully meet Walmart's prices on certain frequently purchased items in each category. Be certain none of your prices are higher than most other competitors. Do a great job (which most retailers are not doing now) in providing Reasons to Buy and promoting the appetite appeal of what you ...
|
|
|||||||||||||||||
