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Pursway Business Tip: Influencer Marketing Management - Tapping into Consumer Peer Influence - Scientifically


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	Discussions	Comments	Hot Issue
08/26/10	Best Buy Theater Reaches Times Square	(9)	Brand Image

07/21/10	New Cola War Breaks Out	(10)	Brand Image

06/18/10	Ambush Marketing Hits the World Cup	(19)	Brand Image

06/15/10	BrainTrust Query: How to Revitalize an Aging Brand	(9)	Brand Image

06/01/10	Movado Exits Retail	(8)	Brand Image

05/14/10	Is Apple's Rep Rottening?	(10)	Brand Image

05/06/10	Honesty and New Recipe Pays Off for Domino's	(11)	Brand Image

04/23/10	Experiences: The New Status Symbol	(11)	Brand Image

04/19/10	LVMH Eyes Vacancies in Hotels	(9)	Brand Image

04/09/10	Reactions Mixed to Tiger Woods' New Nike Ad	(21)	Brand Image

04/01/10	Consumers Drawn to Do-Gooder Brands	(13)	Brand Image

03/17/10	'Mr. Employer, I'm Ready for My Close-up'	(20)	Brand Image

02/19/10	Sears to Franchise Auto Centers	(21)	Brand Image

02/12/10	Sears to Let Other Retailers Sell DieHard Products	(19)	Brand Image

02/08/10	Super Bowl Ads Reach for the Funny Bone	(20)	Brand Image

02/02/10	Toyota Tries to Fix Damage to Reputation	(17)	Brand Image

01/11/10	Target Buys Smith & Hawken	(17)	Brand Image

01/08/10	The North Face Vs. The South Butt	(30)	Brand Image

12/17/09	Tiger Woods and the Risks of Celebrity Endorsements	(21)	Brand Image

10/12/09	Linens 'N Things Brand Returns to Canadian Retailer	(9)	Brand Image

09/30/09	Survey to Gauge Public Perception of Target	(21)	Brand Image

09/24/09	Say Cheese	(20)	Brand Image

09/24/09	Luxury Brands Stumble Online	(8)	Brand Image

09/16/09	Martha to Try On Home Depot Orange	(26)	Brand Image

09/04/09	Brands Not Connecting with Women Through Social Media	(21)	Brand Image

09/02/09	BrainTrust Query: We All Scream for Ice Cream	(15)	Brand Image

08/27/09	Celebrities Failing to Drive Product	(18)	Brand Image

08/13/09	Sampling Produces Long-Term Positive Effects	(16)	Brand Image

08/05/09	RadioShack (AKA 'The Shack') Seeks New, Hipper Image	(23)	Brand Image

08/03/09	Indestructible Crocs Facing Destruction	(11)	Brand Image

07/17/09	Founders: Smith & Hawken Opportunity Squandered	(18)	Brand Image

07/13/09	The Co-Branded Opportunity	(13)	Brand Image

07/01/09	RSR: Retail's Cult of Personality - What Happens When Brands and Individuals Get Married?	(7)	Brand Image

06/17/09	New Balance Tries on American Flag in New Ads	(13)	Brand Image

06/15/09	Restaurants Find Their Way to Supermarket Aisles	(17)	Brand Image

06/11/09	Walmart Adds Name to Marketside Concept	(20)	Brand Image

05/08/09	BrainTrust Query: Should brands do more to ''befriend'' consumers in difficult times?	(16)	Brand Image

05/01/09	Best Buy Expands Private Label Electronics	(18)	Brand Image

04/27/09	Beer Brands That Should be Retired	(22)	Brand Image

04/15/09	Advertisers Tout Stability	(10)	Brand Image

03/23/09	P&G Looking to Clean Up in Car Wash Biz	(17)	Brand Image

03/20/09	The High Cost of Discounting	(13)	Brand Image

03/06/09	Americans Warm to the Snuggie	(12)	Brand Image

02/06/09	Bummer, Kellogg Drops Phelps	(36)	Brand Image

01/21/09	Consumers Stick with Brands They Know/Trust	(17)	Brand Image

12/29/08	Turning Points 2008: Shining Apple	(16)	Brand Image

12/17/08	Really Bad Line Extensions Get Their Due	(11)	Brand Image

11/06/08	Obama's Victory Offers Lessons to Marketers	(27)	Brand Image

10/10/08	Anarchy in the Butter Dish	(14)	Brand Image

10/01/08	Sears Wants to Be Clear About Appliances	(28)	Brand Image

09/29/08	Paul Newman, Food Entrepreneur	(19)	Brand Image

09/16/08	Name That Stadium	(14)	Brand Image

09/10/08	Indiaretailing.com: An idea can change a brand's life	(5)	Brand Image

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