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Hot Issue: Loyalty Marketing

2/24/10
BrainTrust Query: How Much Does a Free Cone from Baskin-Robbins Really Cost?

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Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?

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